Psychiatrists' Responses to Sexual Bias in Pharmaceutical Advertising
Abstract
Of the psychiatrists responding to this study's questionnaire, 45 percent perceived pharmaceutical advertisements from a randomly selected issue of The American Journal of Psychiatry as showing sexual bias that might negatively influence physicians' perceptions of women. The perceptions of the responding psychiatrists concerning additional implications of the predominance of women "patients" and sexually biased advertising copy in drug advertisements are reported and discussed.
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