Psychiatrists' Responses to Sexual Bias in Pharmaceutical Advertising
CHRISTINE MCREE M.D.1,
BILLIE F. CORDER ED.D.2, , and
THOMAS HAIZLIP M.D.3
1 Director of Training, Regional Child Psychiatry Residency Training Program, Donothea Dix Hospital, Raleigh, N.C. 27611
2 Director of Psychological Services, Regional Child Psychiatry Residency Training Program, Donothea Dix Hospital, Raleigh, N.C. 27611
3 Director of the program, Regional Child Psychiatry Residency Training Program, Donothea Dix Hospital, Raleigh, N.C. 27611
Of the psychiatrists responding to this study's questionnaire, 45 percent perceived pharmaceutical advertisements from a randomly selected issue of The American Journal of Psychiatry as showing sexual bias that might negatively influence physicians' perceptions of women. The perceptions of the responding psychiatrists concerning additional implications of the predominance of women "patients" and sexually biased advertising copy in drug advertisements are reported and discussed.
