Men in Europe and the United States perceive the ideal man as much more muscular than themselves, and abuse of anabolic steroids is a major public health problem. To determine whether this "Adonis complex" is specific to Western cultures, Yang et al. (p. 263) asked male university students in Taiwan to choose pictures corresponding to their own bodies, the average, the ideal, and what women prefer. Although their ideal was more muscular than their self-image, the discrepancy between their self-image and their estimate of women’s preference was only half as great as that previously established for American men. In Taiwanese women’s magazines, advertising portrayed Western-looking men in states of undress about 43% of the time, but the rate for Asian men was only 5%. It appears, therefore, that the Taiwanese place less emphasis on muscularity in men than do Western cultures. These findings may help explain why muscle dysmorphia and anabolic steroid abuse are rare in Taiwan as compared to the United States and Europe.F1