I suggest that while psychiatric research reports, literature reviews, consensus statements, and practice guidelines for treating panic disorder may inform the in-office practitioner of a wider clinical experience with anxiolytic and mood-elevating pharmaceuticals, much of the clinician’s actual prescribing behavior can be described by using an operant conditioning model. Practitioners, to a great degree, prescribe the way they do on the basis of whether, over time, the consequences of their prescribing choices are positive or negative. When medication choices are followed by therapeutic successes (significant efficacy with minimum side effects, corresponding to a Clinical Global Impression [CGI] [2] improvement score of 1 ["very much improved"] or 2 ["much improved"]), those medication choices tend to be repeated because they have been positively reinforced. When medication choices are followed, with significant frequency, by negative outcomes (usually prohibitive side effects or relapse, corresponding to a CGI improvement score of 6 ["much worse"] or 7 ["very much worse"]), those medication choices begin to diminish.