From here, Jeannerod introduces his own more general distinction between a pragmatic and a semantic representation for action. Pragmatic representation refers to the rapid transformation by the brain of sensory input about an object into motor commands (visuomotor transformation—where I see and then hit a letter key—being but one example). As in my opening example about typing on a keyboard, it is not easy to describe these operations, even though we often perform them easily and automatically. In contrast, semantic representation in the brain refers to the use of cognitive cues for generating actions. In this series of operations, the brain binds together all of the elementary visual features of an object (color, contrast, depth) into higher-order properties (volume, form) and then finally performs supraordinate processing, where the semantic and contextual properties of the object are understood and the many separate attributes become a coherent and meaningful entity (so that, for instance, I am able to search for and then strike the specific letter key "I" as I begin to recount a personal anecdote).