The book is organized in three sections: Moral Intelligence, The Moral Archaeology of Childhood, and Letter to Parents and Teachers. In the first section, Coles uses case studies to describe what is meant by moral consciousness and to illustrate how moral intelligence develops in children. Striking the contrasts between the "good" and "not-so-good" person, the author reflects on experiences with former students and clients and provides stories that attempt to reveal the origin of a child’s moral consciousness. Through these examples, he depicts what he refers to as the "moral moments" and leads the reader to consider the experiences and events that prompt these moments. Coles places particular emphasis on the role of teachers and parents in helping to cultivate students’ moral consciousness. He implies that we partner with our children in immoral behavior when we fail to take advantage of the moral moments and to model the positive behaviors for children to see. He writes,