In this study, the authors extensively described how they presented the stimuli and how they analyzed the fMRI results. For example, they excluded alternative explanations of their findings, such as the influence of low mood as measured on the Inventory of Depressive Symptomatology—Self Report scale. However, the authors gave only one example of the stimuli they used, namely, choking and coughing up food (unintentional) and spitting out bad-tasting food (intentional). This example is very likely to be perceived as disgusting, and this makes one wonder whether all of the harmless social norm violations used in this study were disgusting.