To the Editor: In their article published in the November 2010 issue of the Journal, Bernice A. Pescosolido, Ph.D., et al. (1) seemed perplexed that stigma associated with schizophrenia did not decrease among the general public between 1996 and 2006, despite evidence that people in 2006 had a better understanding that schizophrenia is a brain disease. The stigma, in fact, increased during this period—a continuation of a trend dating to the 1950s, as reported in a previous publication by these authors (2).