Peer verbal abuse, sometimes dismissed as an inevitable rite of passage, joins the growing list of childhood adversities, including physical and sexual abuse, neglect, exposure to domestic violence, and parental depression, shown to have long-term detrimental effects, extensive psychiatric comorbidity, and significant effects on brain development and cognitive function. It is important to recognize this potency as new forms of peer victimization, such as cyberbullying, are dramatically increasing the scale and distance from which peers can harass and humiliate each other. Once posted on the web, these very public insults and virtual assaults can "go viral," taking on lives of their own and persisting long after they would have otherwise lost their immediacy. Child pornography victims whose images continue to circulate on the Internet describe a sense of perpetual victimization; it is likely that this will be as true for victims of cyber-bullying. Once posted on the web, the lies, slurs, insults, and humiliations will be linked to them for the foreseeable future.