The majority of the essays, however, deal with research programs whose data consist of self-reports on abstract concepts: self-esteem, self-presentation, self-construction, identity, and the like. These chapters contain a high proportion of obscure phrasings such as, "One explanation is a default process that merely thinking of a characteristic automatically affirms it of the evoking concept unless, by a second operation, one explicitly negates it" (p. 32). One grasps at the surrounding text for a handhold on the intended meaning, but the next sentence pulls one deeper into the dark: "Three other explanations…involve distinctiveness, a tree diagram organization of the social mind, and confounding with markedness." This sort of problematic composition, occurring not infrequently, will limit the readership of this book.