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The American Journal of Psychiatry, VOL. 131, No. 11

Articles | November 01, 1974

Psychiatrists' Responses to Sexual Bias in Pharmaceutical Advertising

CHRISTINE MCREE; BILLIE F. CORDER; THOMAS HAIZLIP

Am J Psychiatry 1974;131:1273-1275.

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Director of Training, Regional Child Psychiatry Residency Training Program, Donothea Dix Hospital, Raleigh, N.C. 27611

Director of Psychological Services, Regional Child Psychiatry Residency Training Program, Donothea Dix Hospital, Raleigh, N.C. 27611

Director of the program, Regional Child Psychiatry Residency Training Program, Donothea Dix Hospital, Raleigh, N.C. 27611

1974, The American Psychiatric Association

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Abstract

Of the psychiatrists responding to this study's questionnaire, 45 percent perceived pharmaceutical advertisements from a randomly selected issue of The American Journal of Psychiatry as showing sexual bias that might negatively influence physicians' perceptions of women. The perceptions of the responding psychiatrists concerning additional implications of the predominance of women "patients" and sexually biased advertising copy in drug advertisements are reported and discussed.

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